Cloud and the reshaping of business

By Phil Wainewright | May 25, 2011, 12:12pm PDT

Even though much of the discussion of cloud computing is focused on technology, I believe that the most important innovations on cloud platforms are going to happen at a business level. So here at the SIIA All About the Cloud conference today in San Francisco, one of the sessions I’d been especially looking forward to was a presentation by Bill McNee, CEO of analyst group Saugatuck Technology, about ‘The Rise of Cloud IT and Cloud Business’. As McNee put it as he opened the presentation:

“The issue about cloud is not just at the technology level, it’s about the reshaping of business and new business opportunities.”

There are two facets to this, he points out. On the one hand, for those prepared to innovate, there’s the power of the cloud to increase competitiveness and realize new opportunities. On the other hand, there’s the threat posed by the cloud to those established businesses that are unable to innovate fast enough.

“Many established franchises are feeling threatened — and in some cases they are threatened,” he told me as we chatted after the session had finished. “You’ve got all these nimble little guys providing a lower price product and they have to get out ahead of this.”

He cited examples including financial services giant Fidelity, which is using the cloud to provide employee portals to its clients that combine customer HR data and benefit plans with relevant information about 401k investment planning. Xerox is cloud-enabling its high-volume printing systems to serve its customers better and open up opportunities to provide turnkey marketing services to smaller companies. Postage meterage provider Pitney Bowes faces falling spending on stamps and so is building a secure mailbox in the cloud. You can read more on that in an interview published today with John Schloff, VP Global Strategy at Pitney Bowes.

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