Free software is simply software that respects our freedom — our freedom to learn and understand the software we are using. Free software is designed to free the user from restrictions put in place by proprietary software, and so using free software lets you join a global community of people who are making the political and ethical assertion of our rights to learn and to share what we learn with others.
Takeaway: Ubuntu’s powerful and new slogan, “Avoid the pain of Windows 8,” was retracted for a generic, watered-down tagline. Jack Wallen thinks it was a mistake to retract it. Here’s why.
We all know that Ubuntu 12.10 was released last week. Some of you might also know, the original slogan for Ubuntu 12.10 was:
Avoid the pain of Windows 8!
That slogan, from many a perspective (including yours truly) was dead on. With the release of Windows 8 already behind us, we’re already seeing the backlash and complaints of Windows 8 users. So for all intents and purposes — that slogan was one the Linux and open source community not only needed, but deserved.
And then… Ubuntu retracted and replaced the powerful sentence with: